{"id":2529,"date":"2025-08-21T16:42:25","date_gmt":"2025-08-21T14:42:25","guid":{"rendered":"https:\/\/infolucide.net\/?p=2529"},"modified":"2025-08-21T16:42:30","modified_gmt":"2025-08-21T14:42:30","slug":"medias-la-haca-devoile-les-premiers-resultats-de-la-mesure-nationale-daudience-des-medias-audiovisuels","status":"publish","type":"post","link":"https:\/\/infolucide.net\/?p=2529","title":{"rendered":"MEDIAS\u00a0:LA HACA D\u00c9VOILE LES PREMIERS R\u00c9SULTATS DE LA MESURE NATIONALE D\u2019AUDIENCE DES M\u00c9DIAS AUDIOVISUELS"},"content":{"rendered":"\n<p class=\"has-text-align-justify\">La Haute Autorit\u00e9 de la Communication Audiovisuelle (HACA) a rendu publics, ce mardi 19 ao\u00fbt 2025, les r\u00e9sultats de la toute premi\u00e8re mesure nationale d\u2019audience des m\u00e9dias audiovisuels en C\u00f4te d\u2019Ivoire. Cette enqu\u00eate, r\u00e9alis\u00e9e en deux phases, du 6 au 30 mai puis du 17 juin au 8 juillet 2025, a couvert six grandes villes du pays, \u00e0 savoir Abidjan, Abengourou, Bouak\u00e9, Daloa, Korhogo et San Pedro. Plus de 9 000 individus \u00e2g\u00e9s de 15 ans et plus ont \u00e9t\u00e9 interrog\u00e9s, repr\u00e9sentant un univers de r\u00e9f\u00e9rence estim\u00e9 \u00e0 plus de 6 millions de personnes. Selon la note consult\u00e9e par la r\u00e9daction, cette initiative marque une \u00e9tape importante dans la r\u00e9gulation et la connaissance du paysage audiovisuel national, puisqu\u2019elle permet de disposer d\u00e9sormais de donn\u00e9es fiables et repr\u00e9sentatives sur les habitudes de consommation m\u00e9diatique des Ivoiriens.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"914\" height=\"544\" src=\"https:\/\/infolucide.net\/wp-content\/uploads\/2025\/08\/consommateur.png\" alt=\"\" class=\"wp-image-2531\" srcset=\"https:\/\/infolucide.net\/wp-content\/uploads\/2025\/08\/consommateur.png 914w, https:\/\/infolucide.net\/wp-content\/uploads\/2025\/08\/consommateur-300x179.png 300w, https:\/\/infolucide.net\/wp-content\/uploads\/2025\/08\/consommateur-768x457.png 768w, https:\/\/infolucide.net\/wp-content\/uploads\/2025\/08\/consommateur-150x89.png 150w, https:\/\/infolucide.net\/wp-content\/uploads\/2025\/08\/consommateur-696x414.png 696w, https:\/\/infolucide.net\/wp-content\/uploads\/2025\/08\/consommateur-706x420.png 706w\" sizes=\"auto, (max-width: 914px) 100vw, 914px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-justify\"> La HACA pr\u00e9cise que la m\u00e9thodologie employ\u00e9e r\u00e9pond aux standards internationaux (ESOMAR\/ICC et MRC) et int\u00e8gre la consommation de la t\u00e9l\u00e9vision, de la radio et du digital, ind\u00e9pendamment du mode d\u2019acc\u00e8s utilis\u00e9. Ces premiers r\u00e9sultats devraient constituer une base de travail pour les acteurs du secteur, notamment les m\u00e9dias, les annonceurs et les agences, afin d\u2019orienter leurs strat\u00e9gies en fonction des attentes et des comportements du public.<\/p>\n\n\n\n<p>D\u00e9rush KANGAH<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Haute Autorit\u00e9 de la Communication Audiovisuelle (HACA) a rendu publics, ce mardi 19 ao\u00fbt 2025, les r\u00e9sultats de la toute premi\u00e8re mesure nationale d\u2019audience des m\u00e9dias audiovisuels en C\u00f4te d\u2019Ivoire. Cette enqu\u00eate, r\u00e9alis\u00e9e en deux phases, du 6 au 30 mai puis du 17 juin au 8 juillet 2025, a couvert six grandes villes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[23,21],"tags":[],"class_list":["post-2529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national","category-society"],"jetpack_featured_media_url":"https:\/\/infolucide.net\/wp-content\/uploads\/2025\/08\/haca.jpeg","_links":{"self":[{"href":"https:\/\/infolucide.net\/index.php?rest_route=\/wp\/v2\/posts\/2529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infolucide.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infolucide.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infolucide.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infolucide.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2529"}],"version-history":[{"count":1,"href":"https:\/\/infolucide.net\/index.php?rest_route=\/wp\/v2\/posts\/2529\/revisions"}],"predecessor-version":[{"id":2532,"href":"https:\/\/infolucide.net\/index.php?rest_route=\/wp\/v2\/posts\/2529\/revisions\/2532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infolucide.net\/index.php?rest_route=\/wp\/v2\/media\/2530"}],"wp:attachment":[{"href":"https:\/\/infolucide.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infolucide.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infolucide.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}